Consumer education on decaf
How to educate consumers about decaf coffee, address misconceptions, and highlight its role in specialty coffee culture.
Decaffeination & soluble coffee
Process traceability and claims
Why transparency in decaffeination processes matters, how traceability is ensured, and what claims roasters should communicate responsibly.
Decaf green storage considerations
How decaffeination alters green coffee beans and what storage practices are needed to preserve quality before roasting.
Brewing adjustments for decaf
How to adjust brewing parameters for decaffeinated coffee to account for its unique physical and chemical properties.
Quality tiers and specialty instant
The different quality tiers in instant coffee production, how specialty instant differs from commodity products, and the innovations driving this segment.
Agglomeration and solubility
How agglomeration improves instant coffee’s solubility, the science behind it, and why it matters for consumer experience.