
Ethical storytelling and marketing
How to communicate coffee’s sustainability and ethical values through storytelling and marketing without exaggeration, exploitation, or greenwashing.
How to communicate coffee’s sustainability and ethical values through storytelling and marketing without exaggeration, exploitation, or greenwashing.
How coffee companies and cooperatives build partnerships that create positive social and economic impacts in farming communities.
The tools and systems that enable traceability and transparency in coffee supply chains, why they matter, and how they empower farmers, roasters, and consumers.
The importance of gender equity in coffee, challenges women face in the supply chain, and initiatives promoting inclusion and empowerment.
How carbon accounting applies to the coffee supply chain, methods of calculating emissions, and the role of offsets in achieving sustainability goals.
The environmental impact of coffee packaging, challenges with recycling, and innovations that aim to make packaging more sustainable.