Demand trends and consumer segments
How demand trends shape the global coffee market and how different consumer segments influence pricing, product development, and café strategies.
Consumer demand
Blending vs single-origin strategies
This topic explains the differences between blending and single-origin strategies in coffee, why roasters choose one over the other, and how these approaches affect quality, branding, and consumer experience.
Importers, exporters, and direct trade
This topic explains the roles of importers and exporters in coffee logistics, how direct trade differs, and the benefits and challenges of each system for producers and buyers.
Organic vs conventional inputs
This topic compares organic and conventional farming inputs in coffee production, examining their benefits, limitations, and roles in sustainability and cup quality.
Modern trends: traceability and transparency
In this topic we explore how modern coffee culture emphasizes traceability and transparency, why these values matter to consumers, and how technology and direct trade practices are reshaping the coffee supply chain.