Importer and roaster margin structure
How importers and roasters build margins into coffee pricing, balancing costs, risk, and profitability across the supply chain.
Consumer trust
Retail display considerations
How retail display choices—lighting, placement, packaging, and turnover—affect roasted coffee freshness and consumer perception.
Batch coding and traceability
How batch coding and traceability systems support quality control, compliance, and consumer trust in coffee packaging.
Ethical storytelling and marketing
How to communicate coffee’s sustainability and ethical values through storytelling and marketing without exaggeration, exploitation, or greenwashing.
Direct trade and relationship coffee
The concept of direct trade and relationship coffee, how it differs from certifications, and its role in building sustainable supply chains.
Solvent residues and safety
How solvent-based decaffeination works, what residues may remain, and why regulatory bodies consider these processes safe for consumers.