Demand trends and consumer segments
How demand trends shape the global coffee market and how different consumer segments influence pricing, product development, and café strategies.
Eco friendly
One-way valves and sealing
The role of one-way valves and proper sealing in coffee packaging, ensuring freshness by balancing degassing with oxygen protection.
Ethical storytelling and marketing
How to communicate coffee’s sustainability and ethical values through storytelling and marketing without exaggeration, exploitation, or greenwashing.
Quality tiers and specialty instant
The different quality tiers in instant coffee production, how specialty instant differs from commodity products, and the innovations driving this segment.
Supercritical CO2 decaf
How the supercritical CO₂ process removes caffeine from green coffee beans using pressurized carbon dioxide, balancing efficiency and flavor preservation.
Packaging cold beverages
How packaging choices affect cold coffee quality, safety, and consumer experience, from café service to retail bottling.