Ethical storytelling and marketing
How to communicate coffee’s sustainability and ethical values through storytelling and marketing without exaggeration, exploitation, or greenwashing.
Matters coffee
Community impact and partnerships
How coffee companies and cooperatives build partnerships that create positive social and economic impacts in farming communities.
Living income benchmarks
What living income benchmarks mean in the coffee sector, how they are calculated, and why they matter for farmer sustainability and ethical sourcing.
Interference with nutrient absorption
How coffee can influence the absorption of key nutrients, which nutrients are most affected, and practical strategies to minimize negative impacts.
Building a sensory memory bank
How to train your palate by building a sensory memory bank of flavors, aromas, and textures to improve consistency and precision in coffee evaluation.
Cleaning between shots
How cleaning practices between espresso shots maintain flavor clarity, machine performance, and puck consistency.