
Demand trends and consumer segments
How demand trends shape the global coffee market and how different consumer segments influence pricing, product development, and café strategies.
How demand trends shape the global coffee market and how different consumer segments influence pricing, product development, and café strategies.
How futures contracts, hedging strategies, and risk management function in the global coffee market, protecting both buyers and sellers from price volatility.
An introduction to the NYC ‘C’ market, the global benchmark for arabica coffee pricing, and how differentials affect final prices paid for specific origins and qualities.
Explore the complex relationship between colonialism and coffee production. Learn how European colonial powers established coffee plantations, controlled trade routes, and created lasting impacts on coffee-producing regions that persist today.
The tools and systems that enable traceability and transparency in coffee supply chains, why they matter, and how they empower farmers, roasters, and consumers.
The official step-by-step Specialty Coffee Association (SCA) cupping protocol used globally to evaluate coffee quality with consistency and objectivity.