Demand trends and consumer segments
How demand trends shape the global coffee market and how different consumer segments influence pricing, product development, and café strategies.
Social media
Coffee Houses History: How Penny Universities Shaped Modern Society
Explore how 17th century coffee houses became intellectual centers, earned the nickname 'penny universities,' and fostered the Enlightenment. Discover coffee house history in England, their role in business, politics, and social change.
Consumer education on decaf
How to educate consumers about decaf coffee, address misconceptions, and highlight its role in specialty coffee culture.
Customer feedback and iteration
How to gather and apply customer feedback in developing and refining menu items, ensuring offerings stay relevant, appealing, and profitable.
Seasonal menus and merchandising
How to design seasonal coffee menus, align them with customer expectations, and use merchandising to drive sales and brand identity.
Menu integration and costing
How to effectively integrate cold coffee options into a café menu, calculate costs, and price them for profitability while meeting customer expectations.